Post by account_disabled on Dec 23, 2023 5:39:44 GMT -5
Does your campaign have great results but you know they could be better? Check out some guaranteed tricks, some of which you must have forgotten! There are plenty of practices to help improve campaign performance. Each of these can be that one percent improvement that together can mean a significant shift toward super performance. To begin with, we will show you 5 basic procedures. Add exclusions In the search, to exclude keywords, be inspired in the report of search queries, in the context, exclude sites and locations that show bad results. In the search, however, be careful not to exclude words that create valuable assisting clicks or impressions. The so-called re-attribution of conversions will help to identify these keywords.
You can read more about C Level Executive List re-attribution in the presentation from SDS 2011 by Honza Zdarsa. image Report-level negative keywords Segment campaigns geographically People's habits and needs differ on a level as detailed as regions. Try dividing the campaigns by regions and you will see that the conversion rates will differ by tens of percent. You will then be able to completely exclude less performing areas from targeting. image Targeting regions in Sklik Use ad extensions Address extensions or nested links can significantly increase your ad CTR, raise your quality score, and voila, you'll get cheaper conversions. The address in the ad filters users who do not fall into your target region, in addition, you can use more than one address and the closest one will be displayed to the user.
Nested links, on the other hand, can make it easier for the user to perform the conversion. image Nested links and address in one ad Optimize texts Not much information can fit into the text of a PPC ad, so you need to consider whether you want to highlight the benefits of your product in the texts, or rather discourage irrelevant customers and thereby improve the conversion rate, even at the cost of a lower CTR. It is often not possible to look at the number of conversions, but mainly at their quality. This problem is common, for example, with loans, where it is usually not a problem to get hundreds of very cheap conversions from the context, but in the end the requests are not of sufficient quality to conclude a contract.
You can read more about C Level Executive List re-attribution in the presentation from SDS 2011 by Honza Zdarsa. image Report-level negative keywords Segment campaigns geographically People's habits and needs differ on a level as detailed as regions. Try dividing the campaigns by regions and you will see that the conversion rates will differ by tens of percent. You will then be able to completely exclude less performing areas from targeting. image Targeting regions in Sklik Use ad extensions Address extensions or nested links can significantly increase your ad CTR, raise your quality score, and voila, you'll get cheaper conversions. The address in the ad filters users who do not fall into your target region, in addition, you can use more than one address and the closest one will be displayed to the user.
Nested links, on the other hand, can make it easier for the user to perform the conversion. image Nested links and address in one ad Optimize texts Not much information can fit into the text of a PPC ad, so you need to consider whether you want to highlight the benefits of your product in the texts, or rather discourage irrelevant customers and thereby improve the conversion rate, even at the cost of a lower CTR. It is often not possible to look at the number of conversions, but mainly at their quality. This problem is common, for example, with loans, where it is usually not a problem to get hundreds of very cheap conversions from the context, but in the end the requests are not of sufficient quality to conclude a contract.